Sunday, November 13, 2016

The Role of Facebook and Social Media in the Election of 2016 (edited)

This much is true:  "The post falsely claiming that the Pope endorsed Trump has more than 868,000 Facebook shares, while the story debunking it has 33,000.” And it may have had a significant effect in Trump's triumph, claims Cliff Kuang in this FastCoDesign post.  He's mistaken, however, when he asserts that this problem is a design flaw in Facebook specifically or social media in general.  Blaming Facebook for the impact of fake news on society is like blaming the effect of gossip transmitted via post or ATT on the post office or the phone company.  Unless, of course, we consider the scale of "sharing" afforded by social media...

Modern web and mobile experiences make it easier than ever to create and consume social content... but it makes it harder and harder to understand relationships between sources of information and virtually impossible to easily confirm the source and integrity of more and more content on the Internet.  While this is true in general, he's got it wrong in this case:  this is not really a Facebook or a Facebook design problem.  He's not thinking clearly about who actually creates social media and why.  If we understand more about what the web is, what Facebook is, who owns what and who pays for it all, it's pretty clear that everything functions rather well at least with respect to its design intent.  It's just that neither the web nor social media is actually DESIGNED to deliver reliable and verifiable content.  This is a publishing problem which happens to include design, not a design problem per se and certainly not a technology problem. (1)